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Multimedia interactive design for MOSA

Xplora signs the development of a multimedia Interactive CD application for 2008 campaign from MOSA company.

The customer

MOSA, leader brand with a special focus on welding teams and teams for autonomous electric energy generation, is part of the Grupo BCS SpA and, among other countries, is present in Spain and Portugal.

Needs and goals

MOSA industrial division from group BCS SpA, after the good experience obtained with the development of its corporate webpages for Spain and Portugal, has trusted again in Xplora, this time to develop its advertisement commercial strategy in 2008 outside the Internet which, among other initiatives, has the development of a full multimedia Interactive application in CD format which the company wanted to introduce in the International fair SMOPYC "Awards to the technological innovation" so as to promote its innovative model of motorwelder, the MAGIC WELD.

Strategy

From Xplora, we have developed a full multimedia interactive CD of bilingual introduction about the last motorwelder of MOSA: Magic Weld.

Since the application is addressed to distributors and public in general, we have worked in a really cared graph, by following all the usability and accessibility parameters in interactive interfaces. Thanks to this, we offer the user an easily navigating introduction, where you can find full information of the product, technical information and interactive contents.

This helped us achieve a marketing tool which enhances considerably the introduction of this innovative product in the area fair, thus strengthening considerably its nomination to the technological innovation awards.

You can see several application images, by clicking on each of them.

the customer says...

“We needed to have a Website for each one of our brands to support our distribution network and offer to our customers online information about our products, and promote our company through the Internet.

From the first contact, Xplora was worthy of a very good opinion and then, it gave the impression to us that Xplora team was very motivated to carry out the work we were proposing.

For us, this was very important, since we faced the design of 4 Webs in Spain (www.mosa.es, www.bcsiberica.es, www.ferrari.es, www.pasquali.es) and 3 webs in Portugal (www.mosa.pt, www.bcsportugal.pt, www.ferrari.pt)... An authentic ‘long distance running’ for which we needed a good fellow traveler and, of course, we were very careful to choose which studio should be take on this project.

Among the most important factors which help in our decision towards Xplora, we highlight: professionalism and experience, extensive online marketing knowledge, communication capacity and love for a well-done job.

Clearly, the project cost has been very low compared with the results obtained, and that is why I think it has been a very good investment.

We would recommend Xplora services to a company with similar needs to ours. Except to our competitors ;-)”

Jordi Rosique, BCS SpA group Spain and Portugal (BCS, MOSA, FERRARI and PASQUALI)