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  • Project
    Web Blog design + CMS content management system + SEO search engine optimization
  • Customer
    yellowStar
  • Sector
    Consultancy and education
  • Disciplines
    Internet strategies

Corporate Web Blog design for yellowStar

yellowStar trusts again in Xplora for the development of its corporate blog.

The customer

yellowStar is a company specialized in high level training of professionals and executive of companies from different commercial areas.

Needs and goals

After the good experience obtained for the development of its corporate webpage in Flash, the client contacted us again in this case so as to cover the growing need of creating a corporate Web Blog space to publish internal articles written by the professionals of the company and other external related professionals.

Strategy

This project is a clear example of corporate Weblog, well-run, with interesting contents and with a continuous follow-up, speaking in first person and being side by side with their clients and colleagues. All of this provides multiple benefits for the company, offering its added value and positively having an impact in several senses:

  • It improves the SEO search engine optimization. The updated and quality content of a web is one of the factors which the search engines “reward”.
  • It is a means for faithfulness and image for the different audiences who frequently reads it.
  • It enables the direct response of the users through the comments.

the customer says...

“The attention and treatment received, both before, during and after the project have been very good. Likewise, the service received from its professionals has been very good; friendly, educated and very correct.

We started with Xplora by another client’s reference and then, Xplora has turned into a partner because it has known how to give us the appropriate service. We understand the supplier from the modern perspective of partner, and we believe Xplora is so.

Our trust level in Xplora is very good, and that is why we recommend it to whoever asks.”

Miguel J. Roldán, TISOC